How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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As a small business, we look forward to serving you. We are grateful for your patronage.
Due to the current health crisis and out of an abundance of caution, Stafford Jewelers will be closed to foot traffic. We will continue to serve you by filling telephone and online orders weekdays from 10:00 am until 5:00 pm. We will bring a beautifully wrapped gift to you at curbside.
We will work with brides to create online registries via telephone or email.
Call us at 864-585-0235, email us at ...
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Target now sources 80% of its online orders from stores, not warehouses, shares the Wall St. Journal.
Stores have less foot traffic (foot traffic to U.S. stores fell about 6.2% on Black Friday ) and more online shopping (online sales reached $7.4 billion on Black Friday, up from $6.2 billion last year), forcing stores to convert 'floor' employees into roles dealing with e-commerce and shipping. "At the Brooklyn store around 80 workers handle internet orders, collecting products from shelves or...
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May 12, 2019
May 12, 2019
How can you better understand your website?
Imagine that your website is a digital version of your physical store. In this graphic, I compare your roof to your website's meta data, your sidewalk to your wedding website traffic, and your store window to your home page's slides.
Heres how your store compares to your website:
1. Sidewalk = Small websites and blogs that lead to your website such as local newspaper sites, local community groups, and wedding websites. These sites provide ‘foot traffic....
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April 18, 2019
April 18, 2019
Imagine helping your brands sell direct and bypass you? That’s what Nordstrom is faced with doing as it gets beat up by Amazon and online sellers. As the Nordstrom CEO, think about the dire straits you’d have to be in to approve this. But since most retailers didn’t plan 20 years ago for the internet tsunami, they’re stuck playing package boy for Wall St. darling Amazon.
I agree that it’s great to get customers in the store—I just wish it wasn’t under these terms. It’s like saying you enjoy ...
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December 30, 2017
December 30, 2017
Are you encouraging shoppers to make returns in store? Shoppers making in-store returns buy more.
Are you promoting gift cards? Selling them at a discount? Shoppers overspend a gift card on average by $38, reports today’s Times. This is why Kohl’s accepts Amazon returns.
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November 27, 2017
November 27, 2017
In-store foot traffic is down and online sales are up, reports today’s Wall St. Journal cover.
What is your strategy to deal with this trend in 2018?
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June 6, 2017
June 6, 2017
How can you understand SEO and Google? Check out this diagram I made comparing your physical store to your website. There are many parallels between the two.
Roof = your website’s page title & meta data. Very important. No two 'roofs' should be alike.
Signage = branding.
Front door = easy navigation on each page for quick access.
Display window = large pictures of products that you’re selling.
Store hours in the window = your website’s listing of ways to contact you, preferably on each page.
How does your physical store compare your online store? I created this comparison below for my marketing friend Diane.
Your Physical Store vs. Your Online Store:
Sidewalk = small websites and blogs that lead to your website, such as local newspaper sites, local community groups, a bride’s gift registry that links to your store. These sites provide: foot traffic.
Road = major websites that lead to your website, such as Facebook, the New York Times site, etc. These sites provide: